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Redefining "Exposure"

One of the missions for the Henderson Art Project is to redefine the way artists use the term "exposure."  Primarily, that we only work for quality exposure that promotes our careers and sells our work.

The heART Fundraiser is one model being explored to accomplish this mission.

Here's the vision:
Ultimately, artists will see the value of donating as expensive works of art as they can afford.  At some point, I believe this event will justify donating any value work of art.  The more expensive, the better.  As you can imagine, the greater the value, and the larger perceived valued by the art buyers, the greater the buzz around the event and the frenzy created the night of the sale.  AND this create sales!

So, why is this quality exposure?
-  One type of exposure that benefits the artists is the right people (buyers, collectors, curators, connectors, accomplished artists) viewing their work.
-  Participating in an event that is promoted, advertised and attended by the right people.  (Are you seeing it!?)
-  Finally, this is the part most beginning artists miss, you've got to sell your work and it has to be in the buyer's home and viewed by other buyers and once you sell your work, you create more work and this becomes a body of work and ideally you improve, grow and your art increases in value.  The heART Fundraiser gets your work seen by right people and bought by people who support and appreciate art! 

Incidentally, the price is not important for this aspect of exposure.

This first year, we have attracted amazing artists, who have donated fantastic art and now we need the art buying community to recognize the special event we're creating April 28th!  In time, this promises to a "must be a part of" extravaganza... AND we will continue to support local non-profit organizations and artists creating amazing work.

Henderson Art Project heART show

As an artist have you ever been approached to donate work to a silent auction, then not been able to afford the tickets to attend?  At these same fundraisers, did you meet the person who bought your art?  How well were you promoted?  How well were you treated?  Did the organizer thank you multiple times for your generous contribution and amazing willingness to support your community and unselfishly give back?

This is what’s different about the Henderson Art Project heART show.  We thank you.

It has to be win/win/win for all stakeholders and the artists are the primary stakeholder that makes such a fundraiser possible and we THANK YOU!!!  The best way we can show our appreciation is to promote you as an artist, connect you with art buyers and enthusiast, and create a venue that gives back to invaluable non-profit organizations that supports the arts.

The heART show asks artists to donate works that are valued at $800 or more and then will sell this art for a flat $400.  The artist will receive $200 and this year our partner is the Richardson Humane Society, they will receive $200.  Artist will have the opportunity to donate their proceeds to EASL (Emergency Artist Support League) if they choose.

As soon as an artist agrees to donate work, we add them to the web site as artists participating in the heART show with an image of the work and a link to their web site.  We hope to build a pre-event buzz by exhibiting the quality work that will be sold at an amazing price.  This attention is good for the artists and good for the Henderson Art Project.

We will make sure the artist contact information is included with every piece of art sold and an “introduction” will be made between the buyer and artists in each instance.  To commemorate the event and continue to show our appreciation to the artists, a t-shirt will be designed and sold at the show that includes all participating artist’s names on the shirt.

The heART show is one more way the Henderson Art Project can extend the reach into the community and find creative ways to support the arts and artists.  We believe that we all benefit when the artists are able to pursue their passions.

Art donations do not need to be limited to artists.  Art collectors, buyers and enthusiasts might have original works of art that they can donate to the show.  Then, hopefully, they will replace it with a new work of art from their favorite artist.  This is truly win/win/win!

To donate art for the heART show, contact Scott Trent at scott@hendersonartproject and submit a digital image with dimensions and retail value.  If you have a web site, please include this information and we will post a link on the heART show page.

Submissions are accepted through April 15th.

The heART show is Wednesday, April 28th, at Marc Events in the Design District, www.marcevents.com

 

 

Marla Bane comments on H.A.P. and artist's entries

Thank you for creating and fostering this project and initiative.  I know you have put a tremendous amount of time and energy into the HAP and you deserve a prize.  You have managed to successfully involve over 70 artists and well over 100 submissions and put together an incredibly diverse panel of judges.  

I have looked at the work multiple times the past few days and each time I'd write down my picks, fold up a piece of paper with numbers, keep it and tonight I cam back for the last time so I could send you my selections by the deadline.

I evaluated the work in context to the urban landscape of the location the selected work will be placed; the quality, scope and scale of the work as best as could be discerned from the jpeg's; the artist's statements as well as what appealed to me visually and emotionally.

While it was no easy task - particularly as I know many of the artists who submitted work - I kept coming back to the same work over and over again.

Also, thanks to your underwriters Andres Properties & Phoenix Property Company, for supporting this project.

Thanks for asking me to be a judge and I look forward to the outcome.

Marla H Bane

Tanya Synar adds comments to her H.A.P. selections

Scott-There is undoubtedly quality work here. However, I would like to see more work that directly considers the public/urban environment.

 

 

154b- Visually and conceptually intriguing. It is hard to tell if it will be structurally sound in a long-term outdoor environment. 

 

163 Victoria- Sound design.

 

168 backbone-Strong presence in an outdoor urban environment However, the graffiti is crucial to this work. I recommend the artist make the work complete with graffiti (as shown in image-exactly), and see what happens in the public realm.

 

178a-This large hybridization of domestic animals (dog and cat) in an urban environment is both inviting and confrontational. Nice animal intrusion. The movement is already implied and making it kinetic is not necessary. There is a risk of becoming cute and decorative, though.

 

165a-Urban Array-These elegant minimal forms may not be served well by only a whitewash finish. In the image, they appear slightly metallic or pearl. The artist or designer might want to consider adding just a hint of pearl or metallic to the paint. Give them a subtle glow. Just a thought.

 

178c-Intriguing and engaging form that commands attention and space.

 

132a-This is a more traditional work, but visually interesting. Deserving of consideration.

 

Tanya Synar, Assistant Professor

Sculpture Program Head

Visual Arts Department

Texas Woman's University

Nan Phillips comments on H.A.P. entries

107a – I like the simplicity of this piece

110 – I like this as “Texas art” – love the shadow play on the building behind it.

114 – Excellent urban art, as always.  It will be great when the scuba diver is fleshed out and repainted and the other fish are added.  I like that it’s on one pole so no visual obstruction and the actual art is up high out of harm’s way, but needs a special spot where it can actually be seen.  Buildings may overpower it.

134a – Love the idea of adding graffiti so the piece evolves with human interaction.  I’m a bit concerned about the wire flowers holding up.

142a – Love this piece for its form and flow

149 – this is an extremely powerful piece of art.  I don’t know how well it will do on a street corner, but I can certainly see this piece in front of a home for abused or orphaned individuals.  Bravo to this artist for his/her bravery and using art to speak of common human suffering.

153a – Fun piece, but I worry about the safety of the fins at the bottom.

102 – I’d love to see this piece in front of Booker T. Washington or a dance school!

145c – Good urban art – love the flow but worry about sharp corners

158 – Love it – would be great as urban art, but no material was specified

131c – Self-made Man – this piece should definitely be in a public setting

Tom Riccio comments are art submitted to H.A.P.

 

105a  nice idea but an issue of quality of the work to look unlike an ad.
107a  nice organic shape and like the simplicity and poetic resonance.

110  good if it can be used with a light to cast a shadow at night.

112a  great to take the upper space—if used give it some room.  

142a  like the shape—plays against the normal line and angles of a street.  

149  more personal than public art.                                                                                                       

153a  good for Miami.  

102  like the shape.  
101b  great real.
165b  works well for a public space—put it by trees if you use it .  
122a  Seems inert, more symbolic than public-symbolic of what?  Skill and quality but a bit derivitive.  

101a  I like the idea and its public/interactive quality.

120c  nice movement  

178a  don’t have a really good sense of it from the detail and drawings, but I like the concept of a large animal looming on the street.  

169b  if the two pieces are together that would be fine for an abstract piece.

136c  not outdoor  
125b  not sure from the detail how it would go—on the ground, up?
126  could work given the right space.

133  I like the way it reveals and relates to its environment—would the piece be made to relate to Dallas?

136a  If close to a garden or relating to flowers it would work.  

132a  I like the scale and heft of the piece.  

107b  like the color. 
178c  nice shapes and size.

168  like the way it uses space and the street. 
154a  I don’t understand it and that draws me in. 
141a  not enough info

109a  too small for public spaces 
109c  too small for public space—I do like it.

135a  nice shapes and size.

132a  I like the abstract, if used should be out in the open so people can walk around it.
136b  more indoor than public.

172b  a little small for public/outdoor

145b  a little small for public.

117b  not enough info to judge—mesh?
154b  not enough info to judge or understand.
165a  seems to get lost in the street.
103  concept is good, not sure about the content.
165c  makes you look at it—seems like it belongs but it doesn’t—that’s the idea.

141a  more commercial than community/public art.

108b  nice concept. 
169c  I like the simplicity of it. 
144  the form and flow is a delight.
172c  a little small for public spaces 
174  simple, elegant.

164  not too sure how it will work given the info provided.

161b  nice color and abstraction.

 

 

 

 

 

Terri Provencal's selections and comments

There were some fabulous entries and it was a difficult choice but I believe I have narrowed it down to these

 

114 (I like the movement of this piece and would love to see them on opposite sides of the street almost like a gateway)

102 (I think it is very important we have representation from all mediums and I love the stonework here)

108 A (I liked the rawness of this piece and the mineral element included)

134 B (I think this piece reflects the gentrification of the neighborhood. I'd like to see a platform built to make it taller)

136 A

123 B (I see pieces like this inspiring families to allow their children to frolic in the neighborhood)

141 B (Fun! I love the height too)

 

Alternate

122A

Terri Provencal
President|CEO
Provencal Consulting Group

Jan Ayers comments on H.A.P. entries

This was one of the roughest things I've ever judged because I could only choose 7 entries.

Many pieces were very reluctantly put aside at the last minute, and the ones that were kept in stayed in for several reasons: they were well done, they were appropriate to the Henderson Street atmosphere (sophisticated, funky, and humanistic), and because they convinced me that they had real thought behind them. Many pieces were absolutely beautiful and perfectly made, but were somehow perfunctory, as though the artist had discovered what people will applaud at. I decided, because of this venue, to instead reward consideration of concept, perfection of technique, and sheer happiness of being.

 

My choices are:

 

- 122a

 This piece is exquisitely crafted, perfect for outdoor venue, formal, and yet has a slightly quirky concept, being the one squiggle that has escaped its pen. That speaks to me on a personal level. It evokes a personlaity that attracts me : quiet, mannerly, and slightly misbehaved.

 

-133

This is a piece I wish I had thought of. The concept is not complicated but evokes a very human element inside a very constructed environment. Somehow, I care very much about these little people up there, which means that the artist perfectly accomplished the piece.

 

-132b

Both of the entries from this artist are entirely desirable, and I chose this one because of the human interest.

 

-168

This is one of those sculptures that made me jump up and down when I saw the whole concept. I adore the size of it, I applaud the creative use of mundane materials. The artist's inclusion of random public interaction (vandalism!) is brilliant, and hey, everybody likes dinosaurs. This piece makes me happy, and can actually be completed by the installation date.

 

-142a

This is a purely abstract piece that can engage even non-artists. The shapes are beautiful, and I like the waving ribbon that unwraps itself off the top. The blue powder coating will make this a perfect accent piece.

 

-147b

Who couldn't smile at an enormous bug? Again- perfect for this venue. And it wins because the artist has actually studied dragonflies- it READS right, and that's a big deal with me. Maybe in front of the Farmer's Market?

 

-157

Perfectly executed and humanistic. Again- sophisticated enough for this venue and also engaging for all demographies. A universal choice.

 

Marty Ray comments on H.A.P.

This was a very well rounded group of entries and thoughtful on the part of most artists.  I had to look at the work over and over again to make my final selections.  I thank the artists that included statements about their work; it really helped in making a final decision.  Some did not give information about materials or size making overall judgement of the work very difficult.  Some pieces were excellent for indoor display but would not make an impact in an outdoor environment.  Color and the idea behind the work attracted my attention.  Color might help make a greater impact within this busy neighborhood setting.  I congratulate every artist who took the time to enter.  Also, to those who organized and sponsored this project, a hugh Hats Off!   I hope this sparks many other such competitions for Art in Dallas.

 

Marty Ray

Professor of Art, North Lake College

Co-Founder and Coordinator, White Rock Lake Artists' Studio Tour

117 works of art submitted to H.A.P.

Be sure to check out the amazing works of art submitted to the Henderson Art Project.

Seven sculptures will be exhibited for a two year placement on Henderson Avenue in Dallas.

We had 75 artists submit work with a total of 117 works of art.

http://creativityconsortium.com/HAP 2010.html

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